Take Action: SiTF's DMW Data Analytics Workshop

More than 70 participants attended the SiTF Digital Media Wireless Chapter’s Data Analytics Workshop - Take Action. Supported and held at Google on 12 January, the workshop was a sequel to its Data Analytics seminar held last December.






Ms Ruth Beattie, DMW Honorary Secretary and Head of Google's Squared Programs and Industry Partnerships, welcomed the guests at the workshop.




 
Ms Catherine Candano, Manager from Google Southeast Asia spoke on the need to understand good user experience and users through Google analytics. She’s from Google’s Southeast Asia team on Data & Measurement Platform. Participants were also given access to Google Analytics Dashboard to allow them to generate meaningful reports and insights.

The talk generated many questions. Many stayed behind after the presentation to have a one-to-one chat with the Ms Candano.

Big thanks to M1 for sponsoring the refreshments.

If you would like the chapter to organise another event with the similar topic, please get in touch with Angelyn at angelyn@sitf.org.sg